November 15, 2018
As business owners, we’ve all got big dreams and a ton of responsibilities on our plates. And with the current landscape of technology, one of our biggest concerns is making a great first impression on the internet. These days, it is more likely that a potential customer or client will encounter your brand BEFORE ever seeing you or your product in person. So by now we all know the importance of having a killer website.
You may be thinking, “easier said than done.” And we get it, there are a lot of factors that may be holding you back from getting the website of your dreams. Chances are if you’re reading this that you already have a website. And that’s a good start. The even better news is that you may be able to really add some spice to your current site without a complete overhaul. How, you ask? Allow us to introduce our new major key…The Ultimate Website Refresh.
In comparison to a website overhaul, The Ultimate Website Refresh is like hiring a professional interior decorator or a handyman instead of tearing down your whole house to build a new one.
Do you need an overhaul or a refresh? Here are three reasons you may just need a website refresh:
Getting a website up and running is usually one of the first things that new entrepreneurs strive to do. Sometimes this process is rushed, because we’re so eager to get started. It’s like moving into a new place, and stuffing things into cabinets or pushing them under the bed just so you can feel settled and move onto the next item on your to-do list. Or, like when you put together that IKEA table that has a wobbly leg because you didn’t have any help. Similarly, you may have rushed and done a website DIY, but struggled as a non-designer. There are tons of pre-built templates to choose from on various platforms like Wix or Squarespace to get you up and running, but without experience and a keen eye for design, you’d be limited to what you can achieve and unable to meet your true needs.
Then, there are those who may have loved their website when it was built…but what year was that, again? If you can’t remember, there’s a real chance that your website is outdated. Just like that old chair that you’ve had since 1999. Technology, design and marketing trends change so quickly! We’ve all got to do our best to keep up in order to succeed no matter what type of businesses we run.
While there surely are some folks out there who can afford to build a brand new house every few years or so, it’s just not realistic for the rest of us. The same principle applies to your website. Although there are definitely websites that are in dire need of an overhaul, there are also many that can greatly benefit from a refresh. Have you ever watched those HGTV shows where an interior decorator comes in and transforms a house with the help of some fresh paint, new furnishings and the removal of unwanted clutter? The Website Refresh could do the same for your brand’s digital home.
We live in a world where fresh and new tend to win. Even if your customer base values the traditional, there’s a way to execute that with a fresh twist that can excited even the most conservative clients. For example, we all love our grandparents, but dread visiting when we think about sitting and sweating on that old couch with the plastic cover still on it. If your website has been the same for years, a refresh is a great reason to get customers exited about visiting it again! A website launch is just like a house warming party, so invite everyone to see your new digs…and make a purchase while they’re there!
Did you answer yes to one or more of those questions? If so, you dear friend are a candidate for The Ultimate Website Refresh! And you know the ladies of the House have your back, so click here to learn more about how to get started. Time is running out on this year, so let us upgrade you in 2019.