The Krimson and Kreme Foundation is a nonprofit whose mission is to prepare the next generation of leaders by helping young people become college and career ready in hopes that they will use their knowledge, skills, and talents to make a different in their communities.
Since 1993, the foundation has made a tremendous impact. And in its 25th year, the executive board was looking to develop branding, along with a web and social media presence to support their efforts.
As such, we used their native color scheme of crimson and creme as a basis for all of the design elements including logo, web design, email header and social media templates. We also utilized clean lines and strategic stock image selection to support an educational brand message with clear calls to action for volunteers and donors.