Posh & Prep Kids is an online children's accessories boutique based in Los Angeles, that is dedicated to providing handmade, trendy styles in quality fabrics such as organic cotton and genuine leather.
Since being established in 2015, the product offering expanded from only selling hair accessories, to include necklaces, bracelets, and even chic home decor prints that are perfect for modern nurseries and chic toddler rooms.
In addition to the expansion of the product line, changes in the Instagram algorithm prompted Posh & Prep Kids to seek a rebrand and website redesign to better communicate their brand values, simplify user experience, increase email list subscriptions, and stand out from the crowd.
In order to achieve those goals, we adopted a light, modern color palette and paired that with a minimal design to mimic the feel of a Pottery Barn Kids store. We also added a shop page with product category images to showcase the entire product line and streamline the shopping experience for customers. Lastly, we created the "Posh & Prep Kids Insiders" email list with a pop up and dedicated menu link in order to increase subscriptions.